Churn rate
Churn rate Churn rate는 이탈률, 해당 지표는 고객 이탈률(Customer rate)과 매출 이탈률(Revenue rate)로 분류 Churn rate = (customer cancellations in a period / total customers at start of period) * 100 유지율과 이탈률은 역의 관계(Churn rate = 1 - retention rate) Net Revenue Churn Rate = {(Gross Recuring Revenue Churn - Revenue gained from expansion and reactivation) / Total Recuring Revenue at start of period} * 100 Net Revenue Chur..
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2022. 11. 6. 15:02
